One Year stand with ISB

This Blog aims to capture my affair with ISB and beyond.

Name:
Location: Hyderabad, India

I promise not to make this a chronicle of events unfolding in ISB or the world in general. These posts will generally qualify those events with my thoughts. At the same time I promise it will be enjoyable :-)

Sunday, May 07, 2006

Advertising

I was sifting thru my purse which was overloaded with trivial chits, papers and business cards, so that I could make some space for cash. It brough back long lost memories of yester years and I spent almost an hour going thru the treasure which had accumulated over time. It still contains the discount coupon for the Heat nighclub in Melbourne's crown casino which I never got to use. Everything about Melbourne flashed before my eyes and the wonderful year that I had spent there. Melbourne remains the most romantic and beautiful cities I ve ever visited. But the paper that caught my greatest attention was a clipping which I had cut from a weekly bulletin which was circulated in a church I frequented in Minneapolis. It went like this:

Why is It?
A man wakes up after sleeping
under an ADVERISED blanket
on an ADVERTISED mattress
and pulls off ADVERTISED pajamas
bathes in an ADVERTISED shower
shaves with an ADVERTISED razor
brushes his teeth
with ADVERTISED tothpaste
washes with ADVERTISED soap
puts on ADVERTISED clothes
drinks a cuppa ADVERTISED coffee
drives to work in an ADVERTISED car
and then...
refuses to ADVERTISE
believing it doesnt pay.
Later if business in poor
he ADVERTISES it for sale.
Why Is It?

Funny and very effective way of advertising for advertising, isnt it?

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